- aixin solutions@mail.com
- Colombo, Sri Lanka
About aixin solutions
Partnering with aixin solutions ensures peace of mind, knowing that your systems are optimized, your data is secure, and your operations run smoothly with real-time insights.
Details
Project Details
thingz.lk rebranding
Transforming thingz.lk's Brand
Identity for Modern Appeal
thingz.lk approached us to revitalize their brand identity to better reflect their evolution from a local gift shop to a premier lifestyle destination. The challenge was to maintain their established customer loyalty while attracting a younger demographic through contemporary design that still felt authentic to their Sri Lankan roots.
- Client:thingz.lk
- Categories:Brand Identity, Graphic Design
- Location:Colombo, Sri Lanka
- Results:Increased brand recognition
- Duration:8 Weeks
- Launch Date:March 2024
Our Approach
The Branding Challenge
thingz.lk needed to modernize their visual identity while preserving the trust they'd built over years. Their existing branding no longer reflected their expanded product range and premium positioning. We conducted extensive market research and customer interviews to identify key opportunities for differentiation in Sri Lanka's competitive lifestyle retail space.
- Comprehensive brand audit and competitor analysis
- Customer personal development and visual preference testing
- Strategic color psychology implementation
- Typography system for multi-channel consistency
- Adaptive logo system for various applications
- Brand guideline documentation for internal teams
The Outcome
A Fresh Identity That Resonates
The rebranding successfully positioned thingz.lk as a contemporary Sri Lankan lifestyle brand while maintaining its core values. The new identity system included:
1
Modernized Logo System
A versatile primary logo with complementary secondary marks for different product categories and applications
2
Comprehensive Brand Guidelines
Detailed documentation covering color usage, typography, imagery style, and tone of voice
3
Marketing Collateral Suite
Social media templates, packaging system, in-store signage, and promotional materials
Can You find Now
Looking for the Best IT Business Solutions?
Dark Verion
- Yes
- No