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- Colombo, Sri Lanka
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Details
Project Details
myslot.lk Rebranding
Transforming myslot.lk's Brand
Identity for Sports Enthusiasts
myslot.lk approached us to create a dynamic brand identity that reflects their position as Sri Lanka's premier indoor sports court booking platform. The challenge was to design a vibrant yet functional identity that appeals to athletes, casual players, and sports facilities while ensuring seamless digital integration.
- Client:myslot.lk
- Categories:Brand Identity, Web Development, Graphic Design
- Location:Colombo, Sri Lanka
- Results:Enhanced brand recognition, improved user engagement
- Duration:6 Weeks
- Launch Date:Ongoing (Website in Development)
Our Approach
The Branding Challenge
myslot.lk needed a fresh, action-driven identity that stands out in Sri Lanka's sports industry while maintaining functionality for quick court bookings. We balanced energetic visuals with practical usability across all platforms.
- Sports industry analysis & competitor benchmarking
- User persona development (athletes, casual players, facility managers)
- Energetic color palette for sports appeal
- Clean, readable typography for digital clarity
- Adaptive logo system for court signage & digital use
- Brand guidelines for consistent sports aesthetic
The Outcome
A Dynamic Identity That Moves With You
The rebranding successfully positioned myslot.lk as Sri Lanka's most vibrant sports booking platform with:
1
Action-Packed Logo System
A dynamic primary logo with court-specific variations, embodying movement and accessibility
2
Complete Brand Ecosystem
Detailed guidelines covering colors, typography, motion graphics, and sports imagery style
3
Sports Marketing Collateral
Court signage, player stickers, social media templates, and promotional banners
4
Booking Platform Development
Ongoing development of a responsive web platform with instant booking functionality
"The new branding captures the energy of sports while simplifying the booking process. Our partners and users immediately responded to the fresh, professional look."
- myslot.lk Management Team
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